The Strategy

So now I’ll talk about my overall strategy—what the entire strategy looks like from start to finish. As with many things, it’s a simple concept that’s extremely difficult to master. The basic premise of the strategy is: write a series. In this age of pulp fiction it can be difficult to market and make money on just one book. It can be done, but it’s not much of a strategy for making a consistent income.

Overall goal

To have a strategy, you need a goal. My overall goal is to create consistent income from my writing. Turn my writing into a viable business.

Strategic goal for 2017

Publish three novels for my urban fantasy thriller series.

Stretch goal for 2017

Publish four novels.


  1. Find a category based upon Chris Fox’s strategy (link to his website).
  2. Figure out a plot based on structure.
    I’ll put out at least one post on the story structure I’m following.
  3. Write the book (as fast as I can).
    There are a bunch of writers who can write a novel a month (or even faster). That ain’t me. My current real-world restriction is that I have a full-time job. My other real-world restriction is that I just can’t write that fast. I took a week off over Christmas 2016 and managed 2,000 words a day. That would give me a first draft novel every 35 to 40 days. However, when I’m working my day job, I can average about 500 words a day. When planning this, I need to look at 500 words/day to give myself realistic goals. So that means a 70,000-word novel in 140 days, which is just over 4.5 months. Le sigh. That sucks, but it’s the reality I need to deal with. Thanks to my week-off writing, my current word total on the new novel is 21,000 words. So I have 50,000 more to go or 100 days. But to look at the the silver lining, even at this pace, I can still get three novels out this year. And that does not suck. Not as fast as I would like but much much faster than if I wasn’t doing this. With that said, it doesn’t mean I’m not going to try to stretch that 500 words per day average. I write on the weekends, so after getting the things done that one must do on weekends because there is no time during the week, I can get 1,000 words written on Saturday and on Sunday. So that trims the overall time.
  4. Repeat twice more (as fast as I can).
    Write now (ha, actual Freudian slip) … right now I’m still working on the outline for the first novel as I write it. I’ll talk more about my outlining in another post. But I’m percolating ideas for the next book. I’m hoping that once I get past the 1/2 or 3/4 word count of book one I’ll be able to start plotting out book two so that I can start writing it when I wrap the book one rough draft. And that once I get book one edited and polished, I’ll be well on my way in writing the rough draft of book two. Repeat, rinse.
  5. Publish the first book.
    Not as simple as it sounds, of course. I need to get the first book edited. I need to get a really good cover. But also, my thought right now is that I need to have book two wrapped, as in rough draft and maybe even edits are complete and book three is being written. According to not only Chris Fox, but others, you can’t afford to release a book and then let it shiver by itself in the wilderness for too long. The goal (for Chris, anyway) is to release a new fiction book every two months (if I remember correctly).
  6. Market the book (and the series).
    Still learning about how to do this. I’ll create posts about this as I go.
  7. Publish the second book within two months of the first book.
  8. Publish the third book within two months of the second book.